AI

Stay ahead with AI insights from Repli. Explore articles on AI search, marketing automation, content, analytics, and the future of multifamily.

Zillow's Google Gemini Partnership Signals a Bigger Shift in How Renters Find Apartments

By Julia Sharrock•July 15, 2026
The apartment search journey is changing fast. Zillow's new Gemini partnership shows why AI-ready property data is about to become non-negotiable.

Your GBP isn't dying. It's feeding AI Overviews.

By Siobhan Park•July 15, 2026
Google Business Profile impressions are dropping as AI Overviews take over the SERP. Here's why your GBP matters more, not less, for multifamily marketers.

How to Write Property Page Content That Shows in AI Search

By Tracy Uhl-McNutt•July 2, 2026
Ranking on Google and getting cited by AI search are different games. Here's how to write property page content that wins both.

Stop Collecting AI Tools and Start Building AI Workflows

By Yamile Richardson•July 2, 2026
More AI doesn't mean more productivity. Every new AI tool should earn its place in your workflow, not just your software budget.

ChatGPT Ads Are Open for Business. Multifamily Isn't Ready to Buy In.

By Siobhan Park•June 23, 2026
ChatGPT Ads are live, but are they right for apartment marketing? We got into the platform early. Here's what they can and can't do for your communities.

Google's AI Search Guide: What It Means for Your Property

By Siobhan Park•June 10, 2026
Google published its AI search guide—and the SEO world isn't buying all of it. Here's what multifamily marketers actually need to know to stay visible in AI search.

Google Just Made AI Traffic Tracking Way Easier in GA4

By Siobhan Park•June 5, 2026
Learn how multifamily marketers can track traffic from ChatGPT, Gemini, Claude, and other AI assistants directly in GA4 and MultiHub.

Google Just Handed SEO an AI Search Playbook

By Francella Rojas•May 22, 2026
Google's AI search guidelines are here. Here's what actually changes for SEO and what your property website needs to stay visible in AI-powered results.

Your Renters Are Coming From AI Now. Are You Tracking Them?

By Jamie Pokusa•May 21, 2026
Google Analytics just made AI traffic trackable. Learn how to measure, analyze, and optimize your multifamily community's AI-driven traffic.

AI Assistants Comparison Guide for Multifamily

By Julia Sharrock•May 14, 2026
ChatGPT, Claude, or Gemini – which AI assistant wins for property marketing and web development? We stress-tested all three so you don't have to.

Google Pomelli: The AI Secret Weapon for Your Property’s Social Glow-Up

By Julia Sharrock•May 14, 2026
Discover how Google Pomelli's AI-powered tools help multifamily property teams create on-brand social content, professional visuals, and video campaigns.

Google just changed how renters find apartments. Is your property ready?

By Siobhan Park•April 20, 2026
Discover how Google's Ask Map features are changing the way renters search for apartments and what it means for your marketing efforts.

The Difference Between Using AI... and Actually Being Good At It

By Emma Sheedy•April 14, 2026
Most multifamily marketers are using AI—but few are using it well. Learn the 4D Framework and how to show up in AI-driven apartment search.

Microsoft Bing Webmaster Tool & AI Search

By Emma Sheedy•April 13, 2026
What multifamily marketers need to know about Microsoft Bing Webmaster Tool & AI Search.

Why Most Apartment Websites Aren't Ready for AI Search

By Emma Sheedy•April 13, 2026
Apartment search behavior is changing. Renters are no longer relying only on Google search results, listing sites, and property websites.

How Structured Data Helps AI Understand Apartment Websites

April 13, 2026
Apartment search behavior is changing. Renters are no longer relying only on Google search results, listing sites, and property websites.

What AI Discovery Actually Means for Multifamily Marketing

By Emma Sheedy•April 13, 2026 AI discovery is not search or rankings, it’s simply discovery.
What most marketers miss is how the shift from traditional search to AI discovery works. Both are completely different experiences.

The Renter Journey is Changing

April 13, 2026 Renters are now making decisions before they click anything, trusting summaries over website sources, and narrowing options earlier than ever.

ChatGPT Just Started Running Ads

April 13, 2026
What’s actually happening, what it means for leasing, how it connects to fair housing, whether they should spend money on it, and so much more.

Back to the Basics: AI 101

April 13, 2026
AI is rapidly changing how people search for information online, and apartment discovery is beginning to change with it.